Consumer Behaviour

CONSUMER BEHAVIOUR PROJECT ON CONSUMER BEHAVIOUR OF SHIRTS Submitted on: 05-09-2012 Submitted to: Rev. Dr. Joe Arun Submitted by: Shalu Mani PGDM-A P11156 1  tabular array OF CONTENT PARTICULARS PAGE no(prenominal) CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY 03 CHAPTER 2 corporation AND PRODUCT 2.1 PRODUCT pen 2.2 COMPANY PROFILE CHAPTER 3 METHOD AND METHADOLOGY 3.1 RESEARCH METHADOLOGY 08 04 07 CHAPTER 4 CHAPTER 9 FINDINGS CONCLUSION 10 11 11 12 BIBILOGRAPHY ANNEXURE 2 INTRODUCTION The dramatic art of consumer behavior is enormous, and highlights the importance of the customer at the centre of the marketers universe. to each one consumer is unique with different needs and wants and corrupt choices and habits are influenced by habit, and choice that are in bring out case-hardened by psychological and hearty drivers that affect purchase point processes. It is a complex multi dimensional variable. Knowledge of consumer be haviour is vituperative for influencing not only product purchase decisions nevertheless excessively important merchandising decisions for commercial firms, non profit organizations, and regulatory agencies. Applications of consumer behaviour decisions lie on marketing strategies, regulatory policies, social marketing, and conscious individual.

The general structure and fantasy of consumer behaviour is fragmentise into tetrad major categories External influence, inner(a) influence, Self concept and lifestyle, end making. External influences include culture, subculture, demographics, social status, reference group, marketing activities and family. Internal influences include percept ion, learning, memory, motives, personality ! emotions, and attitude. The self concept and lifestyle score needs and desire many of which consumption decision to specify. The regurgitate is about consumer behavior towards Louis Philippe shirts. Clothing industry is sound in all around the globe at a rattling luxuriant pace. Louis Philippe is a known and strong competitor in the costume industry...If you want to get a full essay, army it on our website: OrderEssay.net

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