Defining Marketing

When I think of marketing images of commercials, flyers, sales, questionnaires, and logo encrypted trinkets; such as pens, come to mind. Companies employ marketing to promote their business. In okay businesses, the owner may just put ads in a newspaper to market his company. Whereas in a large compact there most likely is an entire department link up to promoting the company with several avenues. Some examples of marketing include the Geiko commercials (caveman and the gecko), coupons, samples, compact in the malls with questionnaires, and gift bags that contain gifts usually containing the companys logo, or products. People cannot go through one xxiv hour period without experiencing marketing. Ad campaigns bombard consumers by television, the internet, radio, billboards, flyers, and prison cell phones. However, marketing is much than than promotion, publicise, and selling. According to Basic Marketing: A Marketing system Planning Approach, marketing is the perfo rmance of activities that adjudicate to accomplish an plaques objectives by anticipating guest or node inevitably and directing a flow of impoverishment satisfying goods and run from producer to customer or client (2009, p. 6). Although most businesses chief(prenominal) objective, marketing is making silver, marketing applies to profit and nonprofit organization organizations.

benefit seeking companies use marketing to sell their goods and work for money and nonprofit use marketing acquire more members, recognizing and judge an idea, or in aid to help others. The final stage of marketing is to exceed in identifying the customers needs. By marketing well, the customer does no t need much persuading in purchasing the pr! oduct. Marketing directs production, accounting, and financial activities by finding the customers need first. Marketing determines what goods and services are to be developed, decisions intimately product design and packaging, prices or fees, credit and accruement policies, transporting and storing policies, advertising and sales policies,...If you want to get a intact essay, regularise it on our website: OrderEssay.net

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