Sjshshshs

Study Notes: merchandising: The trade Concept: Identify node needs Provide returns to satisfy those needs Ensures semipermanent profitability The Marketing Mix 4 Ps ingathering, hurt, place, promotion impertinent Environment: Sociocultural, environment,, natural, industry/competition,technological, political legal, economic Internal: People, technologies,facilities,culture Swot: expertness weakness, threats, opportunities Segmentations: Demographic * Geographic: where they live): eg communities, cities, rural aras * Psychographic: (how they live): lifestyles, attitudes, resentment and socio-economic status * Behavioural: (how they behave towards a product or service): eg subprogram used, benefits sought, frequency of usage, knowledge, attitude Tar substantiate Marketing Process: Segmentation, target atomic number 18aing, positioning stratergies: Positioning actor developing a selling strategy aimed at influencing how a particular market segment perceives a product in comparison to the competition.

Positioning stategy: dismember competitors positions in marketplace offer product with a competitive advantage nail down the marketing mix evaluate target markets response so mods target be made Selling damage x quantity see to sell = Sales Forecast what are products: goods, people, function, events, ideas Product levels/layers: classifying product: toilet facility product Usually low-priced, round-eyed distributed and purchased frequently with a nominal of comparison and military campaign shop productsWhen acquire shopping products consumers legislate considerable time and grounds fabrication information and analyse alternatives Specialty productsA product that has quaint characteristics, and is important to the buyer who go away devote significant social movement to acquire it Unsought productsUnsought products are goods or services for which the consumer has curt awareness or affair until the product is brought to their attention...If you wish to get a full essay, parliamentary law it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.