Consumer Behavior

GMC Cadillac 4/16/10 Table of Contents scratch I grocery Analysis Section II... trade in Segmentation Section III..Product Positioning Section IV..Impact on the Customer Section VConsumer Decision serve well Section VI...Marketing Mix Section VII.Market computer programme Assessment Section I: Market Analysis trade name Cadillac has been a staple in the American culture for over a hundred years. From its initial beginnings, the brand have is instantly recognized and has been sold in more than 50 countries. Cadillac was chiefly founded by the Cadillac Automobile Company in 1902; which in 1909 was acquired by General Motors and became the icon of American luxury. The Model A and the 30 is what nabbed General Motors attention and the partnership brought the U.S. its first V8 engine. This success providential GM to continue its engine advancements, and by the 1930s V12 V16 were be introduced.

Cadillac has continued to have success and has introduced a variety of styles with the to the highest degree success coming from the styles as follows: * Osceola * Model A * 30 * Coupe de Ville * Fleetwood El Dorado * Brougham * CTS STS DTS * SRX * Escalade Customers As mentioned earlier, Cadillac has grown along with American culture; along with its ups and downs. In the earlier days, Cadillac was a staple in the homes of the wealthy. As the dissipated of the wealthy was ever-changing in the mid 1900s, so was the suit of the Cadillac owners. During the 1930s, Cadillac made an raise decision to allow black consumer the cleverness to purchase their Cadillacs without delay from the car lot. Successful blacks had to have a ! white copy purchase their car if they were to obtain one. When the franchise became proactive with sell Cadillacs to blacks, there was an increase in sales. Today, Cadillacs are enjoyed by young and old, middle...If you want to get a full essay, ramble it on our website: OrderEssay.net

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